Trade lead marketplaces
The real competition for head terms. Paid leads, shared with your rivals, and the reviews stay with them.
Spark Radius · Locations
Local SEO for Tradies in Brisbane, ready before the storm
Local SEO for Brisbane tradies: service-area rankings across a spread-out metro, QBCC licence details that match the register, and storm season covered.
Local SEO for Brisbane tradies covers a metro that runs from Ipswich to the bay, and a season where a single afternoon produces a month of calls. Both facts change how the listing should be built.
The short version
Storm-driven emergency demand and QBCC licensing across a spread-out metro.
Where you are looked up
Platforms first, then a thin field
The results above a Brisbane trade are mostly the trade lead marketplaces, which outrank individual operators for the head terms and then sell each job to several of your competitors. That is the comparison worth making: the cost of a marketplace lead against the cost of an enquiry that arrives through your own listing and belongs to you.
Underneath sit a handful of multi-van operators with genuine review counts and correct service areas, and a long tail of sole traders with a home address, no service area configured, and a profile last touched years ago. Brisbane is spread out enough that the map results reach a long way, so a properly built service-area listing reaches further here than it would in Sydney, and it moves faster because so few competitors have done the work.
Multi-van operators
Real review counts, a proper service area and an Ads budget. Beatable suburb by suburb.
Sole traders with a home address
The bulk of the field, invisible outside their own street because no service area is set.
Storm chasers and out-of-town crews
Arrive after a big event with no local profile, and lose to any established listing that answers the phone.
The Brisbane searches worth ranking for
Storm work is the spike. Planned work is the base. The listing has to be ready for the spike before the season starts, not during it.
Emergency and storm
Called within minutes, usually from the top three on the map. Volume can multiply in a single afternoon in summer, and only businesses that were already ranking benefit.
Job plus suburb
Quotes over a week, decided on reviews and photographs of real work. Suburb pages and licence details do the persuading.
Trade plus qualifier
Fewer searches, better jobs. Licence class and insurance work experience are what win them.
Where a Brisbane homeowner checks you
Google first, and it is the one that moves rankings. Platform ratings work while you pay for them and stay behind when you stop. The reviews on your own profile are the only ones that are yours, and after a storm season they are what separates you from the crews who arrived for a fortnight.
Ask at the van, on the day, in the room that is dry again. No discount for a review, no picking which customers get asked, and a public reply to the bad one rather than a request to take it down. The ACCC has been active on incentivised reviews, and a perfect record with no critical review in it reads as false to a homeowner long before anyone regulates it.
The ranking signal and the first stop. Reviews naming the suburb and the job outperform generic praise.
Trade lead marketplaces
Rented ground: volume at a price per lead, with the reputation staying on the platform.
Consumer review sites
They surface on brand searches, worth claiming and answering.
Suburb community groups
Where a Brisbane street asks for a recommendation before it searches for one.
The grid, read before storm season starts
One address, a service area that runs from Ipswich to the bay, and a single rank number that tells you nothing. The Command Centre checks your rank from a grid of points across the suburbs you drive to and reports it at every point. For a Brisbane trade the useful part is knowing which suburbs you are already strong in before storm season, because the spike only pays the businesses that were ranking when it arrived.
Service area configured properly
Address hidden where you work from home, suburbs listed as you cover them, categories matched to the work you want.
QBCC details that match the register
Your licence number on the site and the profile, in the form the QBCC register shows it.
Ready before the season
Reviews, hours and emergency categories checked before summer, because there is no time to fix them during it.
What the same system measured for clients in June 2026
Spark Radius opened in October 2026, so there is no Brisbane result to show you yet and we will not dress one up. These are June 2026 monthly reports from clients outside Australia, run on the system and by the team you would get.
A restaurant and bar · June 2026
First on Google Maps for all 15 searches we track for it, with 996 calls and 2,749 direction requests from its Google profile in the month.
A café group with five branches · June 2026
Five Google profiles 97% complete, 186 menu items edited in one place, and 2,490 direction requests across the branches in the month.
Each figure is what the account measured in that month, not a before and after. Australian case studies go up as the first clients here reach their own numbers.
Price and next step
What it costs, and what happens next
Three plans in Australian dollars, per location, per month, the same for a trades and home services business in Brisbane as anywhere else in Australia. Six-month minimum, and your website stays yours.
Foundation
A$990/ location / month
Growth
A$1,990/ location / month
Authority
A$2,990/ location / month
Every price is per location. Additional locations are quoted per site. Prices are in Australian dollars and exclude GST; 10% GST is added on the invoice.
If you get in touch
On the call we go through your Google profile, your website and what AI tools say about you, then tell you which plan fits.
The rest of what we do in Brisbane
The four Australian verticals we work in, each with its own competitive set and its own searches.
Hospitality groups in Brisbane
Venues split between the inner city and the coasts, each needing its own local presence.
Clinics and allied health in Brisbane
Wide-catchment clinics around the major centres, under AHPRA advertising rules.
Gyms and studios in Brisbane
Suburban gyms with a wide radius, where the timetable and the trial offer decide the enquiry.
Further reading
See where you rank before the season starts
We run the grid across your service area, check the profile, the categories and the licence details, and show you what platform leads cost against direct enquiries.
Questions
How do I get ready for storm season?
Everything that matters has to be in place before the first afternoon storm, because the calls come within the hour. That means emergency categories and hours on the profile, a reachable number, a page for the specific work such as roof and water damage, and enough recent reviews to be chosen. Fixing it during the season is too late for that season.
Do I need a QBCC number on the website?
Yes, if you do work that requires one, and it has to match the QBCC register exactly. It is expected in advertising, customers check it, and a mismatch between the register, the site and the profile weakens the listing and makes the business look careless.
Can I rank from Brisbane out to Ipswich and Logan?
Further than you could in Sydney, but not the whole way from one address. Proximity still dominates for trades. We use the grid to show where the coverage actually ends, then decide whether the answer is content and reviews for those suburbs or a second address.
Will this replace the trade lead marketplaces?
That is the usual goal, over a few months rather than a few weeks. The sensible move is to keep the marketplace running while direct enquiries build, then cut the spend when the phone rings without it. Storm season shows you which channel answered first, because the calls arrive in one afternoon.
What does local SEO cost for a Brisbane electrician or plumber?
Foundation is A$990 per location per month, Growth A$1,990 and Authority A$2,990, on a six-month minimum. The price is fixed each month, not per lead, so a storm-season spike in calls does not raise the bill. Prices are in Australian dollars and exclude GST; 10% GST is added on the invoice. Starting before summer gets the listing ready for the first big afternoon.
Spark Radius
See where your business disappears
A free report on your Google Maps rank across the suburb, your Google profile, your website and the AI assistants.