Spark Radius · Guides
How local search works
Plain-English explainers on how Google Maps, reviews and AI assistants decide who gets found.
How AI Reads Your Website
How AI reads your website: why the main AI crawlers skip pages built with JavaScript, how hosting settings block them, and what a site needs to be read.
How Customers Find a Local Business in 2026
How customers find a local business in 2026: ChatGPT and Google AI name two or three, Google Maps ranks on your Business Profile, and ChatGPT reads Bing.
How Google Maps Ranking Works
How Google Maps ranking works, factor by factor: category, name, hours, address, map pin and reviews, and how much of it lives in your Google Business Profile.
How Google Reviews Affect Ranking
How Google reviews affect where a local business ranks on Google Maps: star rating and review count are both top 10 ranking factors.
Local SEO and AI Search Glossary
34 local SEO terms explained in plain words: Google Business Profile, the Map Pack, review velocity, GEO, AI Overviews and more.