Spark Radius · Glossary
Local SEO and AI search glossary
34 local SEO terms explained in plain words: Google Business Profile, the Map Pack, review velocity, GEO, AI Overviews and more.
34 terms you will meet in an audit report, a proposal or one of our articles, each explained in a few sentences. The first group covers Google Business Profile and Google Maps. The second covers how AI assistants choose which business to name.
Google Business Profile and Maps terms
The words that come up when a business tries to rank in Google Maps and in the three results above the map.
AI search terms
The words for how ChatGPT, Gemini, Perplexity and Google decide which business to name when someone asks them.
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