Keyword & Audience Research
Search-intent and local-service keyword research mapped to what your customers actually type into Google before they call or book, suburb by suburb.
Spark Radius · Services
Show up at the top of Google while your rankings grow.
Google Ads management for Australian local and multi-location businesses: Search, Local Services Ads and Display, with monthly reporting in Australian dollars.
We plan, set up and run your Google ads, the paid results at the top of the page, and report every month on what you spent, how many people clicked, and how many called or booked, all in Australian dollars. Included on Authority. You pay Google for the ads directly.
Google Search
Top-of-page placement for high-intent keywords
Local Services Ads
Pay-per-lead placement above organic results, in the categories Google offers it in Australia
Display & Social
Remarketing and awareness campaigns
Monthly Reporting
Spend, clicks, and conversions in one report
Everything your Google ads need
Spark Radius operates as a Google Ads agency partner, managing campaigns across multiple client accounts under a Manager Account (MCC) structure, so every account gets the same level of optimisation and reporting discipline.
Campaign Build & Ad Copy
Campaign structure, ad groups, and ad copy written and tested per service line and location.
Conversion Tracking
Calls, form submissions, and bookings wired to conversion tracking so spend is measured against real leads, not just clicks.
Budget & Bid Management
Ongoing budget pacing and bid adjustments across the accounts we manage, using performance data pulled via the Google Ads API rather than manual, account-by-account checks.
Multi-Location Support
For multi-branch clients, campaigns are structured and budgeted per location, so spend maps to the branches and states that need it.
Monthly Performance Reporting
A monthly report covering spend, clicks, click-through rate (CTR), conversions, and cost per conversion, alongside your organic and Google Business Profile numbers for the same period.
Most clients run both, here's why
Google Ads
- Placement is immediate, live within days
- You pay per click or per lead
- Visibility stops when the budget stops
- Best for launches, promotions, and filling demand gaps fast
Your free rankings
- Placement builds over weeks to months
- No cost per click once ranked
- Compounds: rankings persist without ongoing spend
- Best for durable, long-term visibility
What it costs, and what happens next
What it costs
From A$2,990 / location / month
Google ads are managed on Authority only, and you pay Google for the ads directly. A fixed monthly fee for each location, with a six-month minimum.
If you get in touch
On the call we go through your Google profile, your website and what AI tools say about you, then tell you which plan fits.
Ready to run paid search the right way?
Get a free audit of your current Google Ads account, or a recommendation on whether to start one.
Questions
What does Spark Radius actually do as a Google Ads manager?
Spark Radius plans, builds, and manages Google Ads campaigns on behalf of client businesses: keyword research, ad copy and creative, campaign structure, budget pacing, conversion tracking setup, and ongoing bid and budget optimisation. Clients receive a monthly performance report covering spend, clicks, conversions, and cost per lead.
Does Spark Radius manage Google Ads accounts for multiple clients?
Yes. Spark Radius operates as a Google Ads agency partner, managing campaigns across multiple client accounts under a Manager Account (MCC) structure. This lets us apply consistent optimisation practices and reporting across every account we run, while keeping each client's budget, data, and billing separate.
What is Spark Radius's use of the Google Ads API?
Spark Radius uses the Google Ads API to manage campaigns and pull performance data across the multiple client accounts under our management, so that campaign changes, budget monitoring, and reporting can be applied consistently and efficiently at scale rather than one account at a time in the Google Ads UI.
What platforms and campaign types does Spark Radius run in Australia?
Primarily Google Search campaigns and Local Services Ads, in the categories Google offers them for in Australia, for service-area and storefront businesses, with Google Display and paid social campaigns as a secondary channel where it fits the client's goals. Campaign mix is set per client based on industry and budget.
How is Google Ads different from Spark Radius's organic SEO service?
Google Ads buys immediate placement at the top of search results and in the Local Services box, paid per click or per lead. Organic SEO and Google Business Profile optimisation earn placement in unpaid map and search results over weeks to months. Most Spark Radius clients run both: paid for immediate visibility, organic for compounding, no-cost-per-click growth.
How much does Google Ads management cost in Australia?
Google Ads management is included in the Authority plan. Ad spend goes directly to Google in Australian dollars and is never part of our fee. Current plan rates are on the Australian pricing page.
How is ad performance reported?
Clients receive a monthly report covering total spend, clicks, click-through rate, conversions (calls, form submissions, or bookings depending on setup), and cost per conversion, alongside the same period's organic and Google Business Profile performance for a complete view of paid versus organic contribution.
Spark Radius
See where your business disappears
A free report on your Google Maps rank across the suburb, your Google profile, your website and the AI assistants.