OTA commission on every tour
The tour booking marketplaces take a commission on every booking and rank above you for your own tour name.
Spark Radius · Industries
Drive more direct bookings
Local SEO for Australian tour operators, travel agencies and attractions: rank in Google Maps and Things to do, and take direct bookings. Priced in AUD.
We help Australian tour operators, travel agencies and attractions outrank the OTAs and take direct, commission-free bookings.
Where visitors to Australia plan the day
Why customers pick someone else
Invisible in Things to do
Google's Things to do and Maps results decide the day for most visitors. A thin profile is skipped.
Trust before the booking
Visitors compare reviews across the travel review sites and Google before they commit. Silence on either costs bookings.
Shoulder season drop-off
Demand for the region runs on the school calendar and the weather. Marketing that only runs at peak leaves the shoulder empty.
How we help you win locally
Google Maps and Things to do
Profile, experiences and booking links set up so Google can show your tour with a direct booking next to the OTA listing.
Google and travel site reviews
Every review answered within 24 hours on both, with a draft for approval on every 1 and 2-star review.
A page for each experience
Pages for each experience and region, written for the searches visitors make while planning.
More bookings direct
Business details Google can read, directory listings and content, so your own site ranks for the tour and the booking stays with you.
Tourism businesses we serve
Anywhere in Australia
🇦🇺 Australia
Local tour & travel agent SEO
Further reading
What we have written that applies to travel & tourism.
What it costs, and what happens next
What it costs
From A$990 / location / month
Foundation, the first of three plans. A fixed monthly fee for each location, with a six-month minimum.
If you get in touch
On the call we go through your Google profile, your website and what AI tools say about you, then tell you which plan fits.
See where your tours rank
Get a free audit of your tourism business's local presence and stop relying entirely on OTAs.
Spark Radius
See where your business disappears
A free report on your Google Maps rank across the suburb, your Google profile, your website and the AI assistants.