Expensive clicks, thin margins
Terms like 'family lawyer Sydney' cost $50 to $150 a click on Google Ads. A firm in Google's top three map results gets the same enquiry for free.
Spark Radius · Industries
Local SEO for Australian law firms, solicitors and conveyancers: Google Business Profile, reviews and practice-area pages that win the Map Pack. Priced in AUD.
We help Australian law firms, solicitors and conveyancers attract the right matters through local search, without paying $100 a click for them.
Terms like 'family lawyer Sydney' cost $50 to $150 a click on Google Ads. A firm in Google's top three map results gets the same enquiry for free.
Online legal marketplaces, the Law Society and the legal directories hold the first page. Your own site sits under them for your own practice areas.
Prospective clients read every review before they pick up the phone. A quiet profile reads as a quiet firm.
A firm that does conveyancing, wills and family law ranks for none of them when the profile and the site say 'legal services'.
Categories, services, practice-area attributes and photos set up so the firm shows for the matters it wants.
Every review answered within 24 hours, in wording that stays within the legal profession advertising rules. Every 1 and 2-star review gets a draft for approval first.
Written for the questions people ask before they engage a solicitor, with the business details Google expects to read.
Directory listings, local links and a consistent name, address and phone so the firm ranks in its suburb and its CBD.
Solicitor & barrister local SEO
What we have written that applies to legal services.
What it costs
From A$990 / location / month
Foundation, the first of three plans. A fixed monthly fee for each location, with a six-month minimum.
If you get in touch
On the call we go through your Google profile, your website and what AI tools say about you, then tell you which plan fits.
Get a free audit of your law firm's local presence and start winning more high-value cases.
Spark Radius
A free report on your Google Maps rank across the suburb, your Google profile, your website and the AI assistants.