OTA commission on every stay
The big online booking sites take a commission on every booking and outrank you for your own name. Guests who could have booked direct pay the same and you keep less.
Spark Radius · Industries
More direct bookings, less commission
Local SEO for Australian hotels, motels, resorts and holiday parks: Google Business Profile, review management and local search that wins direct bookings.
We help Australian hotels, motels, resorts and holiday parks win direct bookings by owning local search, so less of every stay goes to the OTAs.
Where Australians book a stay
Why customers pick someone else
Invisible in Google Hotels and Maps
Searches like 'motel Dubbo' or 'Byron Bay resort' start in Google's hotel results. A thin profile with old photos and no rates is passed over.
Reviews spread across platforms
Google, the travel review sites, the booking sites and the rest each need a reply. Left alone, one slow week of responses shows in your rating for a year.
School holidays and shoulder seasons
Demand swings with the school calendar and the weather. Marketing that only runs when you are already full does nothing for June.
How we help you win locally
Your Google profile and Google Hotels
Rooms, amenities, photos, rates and booking links set up and maintained so Google can show a direct booking next to the OTA price.
Review management across platforms
Every review answered in your voice within 24 hours, a draft for approval on every 1 and 2-star review, and the rating trend reported monthly.
Seasonal content and offers
Posts and packages built around school holidays, long weekends and local events, published before the searches start.
Listed the same way everywhere
The same name, address and phone on every directory listing, links from local sites, and business details Google can read, so the property ranks for the town and the region, not only its own name.
Anywhere in Australia
🇦🇺 Australia
Accommodation & resort SEO
Further reading
What we have written that applies to hospitality & tourism.
What it costs, and what happens next
What it costs
From A$990 / location / month
Foundation, the first of three plans. A fixed monthly fee for each location, with a six-month minimum.
If you get in touch
On the call we go through your Google profile, your website and what AI tools say about you, then tell you which plan fits.
Take more of your bookings direct
Get a free audit of your local presence and discover opportunities to attract more guests directly.
Spark Radius
See where your business disappears
A free report on your Google Maps rank across the suburb, your Google profile, your website and the AI assistants.