The franchise chains
Franchise gyms have national marketing and a location on every corner. An independent studio wins the suburb search or loses the member.
Spark Radius · Industries
Local SEO for Australian gyms, boutique studios, yoga and Pilates studios and personal trainers: win the local search and turn it into trial visits.
We help Australian gyms, boutique studios and trainers win the local search and turn it into trials and memberships.
Franchise gyms have national marketing and a location on every corner. An independent studio wins the suburb search or loses the member.
Sign-ups spike in January and fall away by March. Search demand does not; the studio just stops showing up for it.
People search 'pilates class tonight'. If the timetable lives only in an app, Google cannot show it.
Without a review and referral rhythm, the studio depends on new sign-ups to replace churn every month.
Your Google Business Profile with categories, classes, amenities, photos and hours current, and posts for what is on this week.
A reply in your voice within 24 hours, and a draft for approval on every 1 and 2-star review.
Class and timetable content Google can read, so the search for a class tonight lands on you.
Content and directory listings tied to your suburb, so the studio ranks for the area, not only its brand.
Fitness center local SEO
What we have written that applies to fitness & gyms.
What it costs
From A$990 / location / month
Foundation, the first of three plans. A fixed monthly fee for each location, with a six-month minimum.
If you get in touch
On the call we go through your Google profile, your website and what AI tools say about you, then tell you which plan fits.
Get a free audit of your fitness business's local presence and start attracting more members.
Spark Radius
A free report on your Google Maps rank across the suburb, your Google profile, your website and the AI assistants.